Bound to happen - Marilyn Monroe in new movie?

Toronto owner of Marilyn Monroe image says the late icon may return to film
By: Victoria Ahearn, The Canadian Press
Posted: 01/30/2011 4:02 AM | Comments: 1 | Last Modified: 01/30/2011 8:10 AM

TORONTO - Audiences may one day see Marilyn Monroe back on the big screen starring in new roles.

It's a real possibility as technology evolves, says Toronto businessman Jamie Salter, who recently bought the rights to the image of the late 1950s Hollywood icon.

"We're pretty comfortable that Marilyn Monroe, in the next couple of years, will be in a real feature film and be playing a part," Salter said Friday in a phone interview.

"I don't know if it's a '007' movie or if it's action or it's drama or what type of movie it's going to be, but she's going to be an actress that the director chooses, no different than Kate Hudson or Meryl Streep."

Salter's New York-based brand development and licensing company, Authentic Brands Group, announced two weeks ago it made the Monroe deal in conjunction with NECA, a global media and entertainment company.

Salter wouldn't disclose a purchase price for Monroe's name and likeness, but published reports say it was nearly $50 million.
"I can't tell you the price of the deal but what I can tell you is we're extremely happy with our purchase and we think it's one of the better deals we've done over the last 20 years," said the chairman and CEO, who splits his time between Toronto and New York.

Anna Strasberg — who managed Monroe's estate and is the widow of the late star's acting coach, Lee Strasberg — is a minority partner in the joint venture.

Strasberg and her son, David, approached Salter's company last summer about how to rebuild Monroe's brand into the iconic, glamorous and beautiful personality that she was.

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