That most excellent writer Patti Abbott recently talked about, among other things, the effectiveness (or lack thereof) of blog reviews.
PA:" I wish I believed that blog reviews really helped writers much. But the general public still thinks of them as bogus. When I talk about seeing a book reviewed on a blog, people look at me like I'm talking about the one-page newspaper I used to put out in elementary school with my trusty printing press."
http://pattinase.blogspot.com/ Patti Abbott
Ed here: I think one of the reasons blog reviews aren't taken seriously is the names of the sites on which they appear. I'm a bit more than half-serious here. Take my own blog name, for instance.
TENDER IS THE NIGHT by F. Scott Fitzgerald
"A triumph of betrayl and passion."
The New York Times
"Perhaps Fitzgerald's most profound novel."
The Paris Review
"Without question Fitzgerald's masterpiece."
"Engrossing from first page to last."
Now just what the hell is a newimprovedgorman, anyway?
Eventually book readers will catch up with reviews posted on blogs. But for now site names send many readers into culture shock. How seriously can you take a review that is attributed to "Bras, Boobs and Knuckle Sandwiches?"
Maybe all my public relations years are guiding me here. Maybe I'm being a prig. But I think decorousness plays at least a small role in the usefulness of blog reviews, particularly when it comes to using quotes that go on the front and back covers of books.
"You won't want to miss this one!"
I Throw Dung In Your Face.com
See what I mean?