The Business Rusch: You Are Not Alone
Kristine Kathryn Rusch
Maybe the stars have aligned poorly. Maybe the various impending international debt crises have us on edge. Or maybe it’s this season’s abundant natural disasters. Or maybe it’s as simple as this: I’ve been blogging so people are writing to me.
But what I’ve seen this past month from established writers is an abundance of despair. I got a sad phone call from a friend, had a lot of sit-down conversations with writers who were ready to give up their dreams, and a nine-page single-spaced e-mail from a hell of a writer of dozens of published books, wondering whether or not to quit altogether.
Books that would have sold five years ago don’t sell now. Series that are growing are getting bounced from their publishers for not growing enough. Agents, unable to sell product, are telling their mystery clients to write romance novels and their romance clients to write thrillers. Other agents are starting backlist e-pub companies and robbing their clients blind. Still other agents are blaming the writers for the fact that nothing is selling well and encouraging them to sign terrible book contracts.
Bookstores don’t carry paper books any longer. New York Times bestsellers can’t find their backlists in stores. American authors with bestselling novels overseas are being told that foreign countries never pay the promised royalties, only advances.
Traditionally published bestselling writers look at their royalty statements, see that their e-books sell only 30 or 100 or 200 copies in six months, and wonder how the hell upstart self-published writers whose books have ugly covers and whose interiors need copy editing manage to sell tens of thousands of e-books each month.
Editors who once had to tiptoe around their biggest authors are telling those writers to change what they write because their sales have decreased, and clearly, their writing has gotten worse over the years. Writers whose rabid fan base numbers 10 or 20 or 50K get told that their books no longer sell to that fan base even though the writer is constantly getting e-mails from that base and is signing brand new books for that base.
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