Hard to believe there's a bigger fan of the Seinfeld show than I am. Or of Jerry Senifeld in general. But I've now seen two of his new tv commercials with Bill Gates and I have to say that they're a) pretty damned boring and b) pretty damned narcissistic on both their parts.
A-Sometimes it's fun to not know where you're going in a commercial. But these are so "hip" there is no real hook and there no real conclusion. You just amble through dull witless dialogue and seemingly endless set-ups and then the spots end.
B-Both these guys seem to think that they're worth watching just because they happen to be Seinfeld and Gates. They don't have to earn or reward our interest. They're just such cool dudes they can dink around and their presence alone will carry the load.
I'm surprised that Seinfeld of all people is happy with this campaign.